CabinetM — The Operations Command Center for Marketing Teams

We’re thrilled to announce our next investment in CabinetM. Learn more about the company and how you can participate in their equity crowdfunding campaign for as little as $100.

The Problem

To acquire, engage, and retain customers, marketing teams simultaneously use 75–250 tech tools (email marketing, marketing automation, and analytics platforms, etc.). This becomes expensive and cumbersome to manage.

What The Company Does

The dependence on marketing technology has created the need for a platform to manage all of the technology marketing teams use — from discovery to discard — CabinetM is that platform.

Market

In 2011, there were 150 marketing tech tools available. Today, there are more than 15,000. Gartner reports that only 58% of the average marketing technology (MarTech) stack is fully utilized. This is leading to wasted marketing tools and an inflated customer acquisition cost.

Business Model

CabinetM is a SaaS offering for enterprise level organizations. Subscriptions range from $7.5–37k per year.

Traction

Thus far, customers have reduced their tech spend by an average of 20% within 12 months. Some notable clients include Major League Baseball, Cameo, LogMeIn, and Williams Sonoma.

Founding Team Background

Anita Brearton and Sheryl Schultz boast a long list of industry accolades, including but not limited to: involvement in 27 prior IPO and M&A exits, combined 50+ years of marketing experience, Techstars alum, 2x CEO, and veterans of the investment world as board members, investors, and angel group leaders.

What They Need Help With

Check out their Wefunder page to learn more about the investment opportunity. Intros to marketing operations professionals in large organizations would also be great. Connect with the CabinetM team.

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