Luma-A New Hydration Experience

The Problem

Consumption of bottled water is rising exponentially and is causing immense damage to our global environment. This trend will stay true until we can match the convenience and purity of bottled water through a sustainable alternative.

What The Company Does

Luma is building the first hydration unit to simultaneously combine UV-C light with optional filtration via activated Carbon. UV-C light is used to eradicate bacteria from the unit’s water contents and it’s interior surface, meaning regular cleaning is not required. Activated Carbon is used to treat water for other pollutants that UV-C light does not account for. In doing this, Luma is offering a unit that matches the water purity of bottled water while eliminating maintenance of the unit itself.

Business Model

Luma’s standalone unit will be sold exclusively through their website for $69.99. Luma’s carbon-filtration replacement filters will be available to consumers on a subscription model. Pricing and delivery frequency will be determined in the next few months once production costs are final.

The Market

Luma is not building products to simply capture the reusable water bottle market, but instead using technology to significantly expand that market by converting consumers away from bottled water. In 2020 global reusable water bottle market was $8.3 billion with a 4% projected CAGR. The same year, the global bottled water market was $218 billion with a 11.1% projected CAGR.

Traction

The team has had over $100k in pre-order revenue over 30 days to develop initial prototypes. They are being advised by founder of Hydro Flask and have partnered with top manufacturer of water bottles in China. 

Founding Team Background

Luma was founded by Willy Hogan and Jaden Brodeur. Willy, a former professional surfer, began building Luma as a student at BYU to provide a superior hydration experience. Jaden graduated from the University of Connecticut in May of 2020 with a degree in finance and technology innovation. Going into his final year of undergrad, he took an internship with a RegCF platform called Netcapital, where he worked alongside the founding CEO of Napster in a growth role. He joined Netcapital full time following graduation, leading the company in new issuer partnerships. He left Netcapital in mid 2021 to work full-time on Luma.

What They Need Help With

Luma is in growth mode and is looking for connections to investors. Connect with the Luma team.

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Stephen Braunewell

Life Science professional that is passionate about healthcare, biotech, and New England startup ecosystem.

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